{"id":897,"date":"2015-06-21T22:10:47","date_gmt":"2015-06-21T20:10:47","guid":{"rendered":"http:\/\/www.toptenfranquicias.com\/?p=897"},"modified":"2015-06-21T22:10:47","modified_gmt":"2015-06-21T20:10:47","slug":"el-travel-retail-una-palanca-mas-para-la-expansion-de-negocios","status":"publish","type":"post","link":"https:\/\/noeliahurtado.com\/ca\/el-travel-retail-una-palanca-mas-para-la-expansion-de-negocios\/","title":{"rendered":"EL TRAVEL RETAIL: UNA PALANCA M\u00c1S PARA LA EXPANSI\u00d3N DE NEGOCIOS"},"content":{"rendered":"<p style=\"text-align: justify;\">En el III Congreso Nacional del Retail, que tuvo lugar los d\u00edas 29 y 30 de mayo en Barcelona, se desarroll\u00f3 una interesante ponencia sobre las enormes posibilidades que ofrece el <strong><em>travel retail<\/em> para la expansi\u00f3n<\/strong> de determinadas marcas de moda, belleza o alimentaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Entendemos por <em>travel retail<\/em> aquella<strong> actividad comercial generada en zonas con gran tr\u00e1fico de viajeros<\/strong>, como pueden ser: aeropuertos, estaciones de tren o autob\u00fas, gasolineras, autopistas, etc. Por estos emplazamientos transitan dos tipos de usuarios: quienes utilizan los medios de transporte por obligaci\u00f3n y quienes lo hacen por placer. Este \u00faltimo tipo de usuario se encuentra en un estado emocional, mezcla de estr\u00e9s y excitaci\u00f3n, que le hace m\u00e1s proclive a la compra. Sin embargo, no hay que olvidarse del cliente que viaja por obligaci\u00f3n, ya que tambi\u00e9n consume aunque no tan impulsivamente.<\/p>\n<p style=\"text-align: justify;\">En los aeropuertos, por ejemplo, el enorme movimiento de personas supone una <strong>gran oportunidad comercial<\/strong> y de branding que atrae el inter\u00e9s de las principales firmas del mundo desde hace a\u00f1os. De hecho, y seg\u00fan la consultora en retail Conlumino, se espera que el n\u00famero de viajeros internacionales supere los mil millones en el 2018. Los aeropuertos conocen estos datos y preparan m\u00e1s espacio comercial para retail.<\/p>\n<p style=\"text-align: justify;\">Desde Top Ten Franquicias animamos a las firmas a estudiar la posibilidad de incluir el <strong><em>travel retail<\/em> <\/strong>en sus planes de <strong>expansi\u00f3n<\/strong>, asumiendo el reto que supone acercarse a un p\u00fablico multicultural, muy distinto del que se encuentra a pie de calle, ofreciendo valores a\u00f1adidos y experiencias que no pueden encontrarse en el comercio tradicional.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el III Congreso Nacional del Retail, que tuvo lugar los d\u00edas 29 y 30 de mayo en Barcelona, se desarroll\u00f3 una interesante ponencia sobre las enormes posibilidades que ofrece el travel retail para la expansi\u00f3n de determinadas marcas de moda, belleza o alimentaci\u00f3n. Entendemos por travel retail aquella actividad comercial generada en zonas con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,9],"tags":[7,10,11,12],"class_list":["post-897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-emprender","category-expansion-de-negocio","tag-desarrollo-de-negocio","tag-expansion-de-negocios","tag-franquicias","tag-liderazgo"],"blocksy_meta":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"En el III Congreso Nacional del Retail, que tuvo lugar los d\u00edas 29 y 30 de mayo en Barcelona, se desarroll\u00f3 una interesante ponencia sobre las enormes posibilidades que ofrece el travel retail para la expansi\u00f3n de determinadas marcas de moda, belleza o alimentaci\u00f3n. Entendemos por travel retail aquella actividad comercial generada en zonas con\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Vacune\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/noeliahurtado.com\/ca\/el-travel-retail-una-palanca-mas-para-la-expansion-de-negocios\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"ca_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Noelia Hurtado - Especialista en expansi\u00f3n de negocios\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"EL TRAVEL RETAIL: UNA PALANCA M\u00c1S PARA LA EXPANSI\u00d3N DE NEGOCIOS - Noelia Hurtado\" \/>\n\t\t<meta property=\"og:description\" content=\"En el III Congreso Nacional del Retail, que tuvo lugar los d\u00edas 29 y 30 de mayo en Barcelona, se desarroll\u00f3 una interesante ponencia sobre las enormes posibilidades que ofrece el travel retail para la expansi\u00f3n de determinadas marcas de moda, belleza o alimentaci\u00f3n. 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Entendemos por travel retail aquella actividad comercial generada en zonas con gran tr\u00e1fico de viajeros, como pueden ser: aeropuertos, estaciones de tren o autob\u00fas, gasolineras, autopistas, etc. Por estos emplazamientos transitan dos tipos de usuarios: quienes utilizan los medios de transporte por obligaci\u00f3n y quienes lo hacen por placer. 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